The standard financial reports in the media focus primarily on
price changes from day to day. Whether for stocks or index move-
ments, little is reported in the press about the fundamentals, and for
good reason. Price change is specific and immediate; it is easily con-
veyed in the form of a sound bite; and people understand what it
means. The problem in this media approach is that short-term tech-
nical information (such as daily price movement) reveals nothing
about the more important questions: How do you identify stocks
that are going to outperform the market? What is the true nature of
investment risk? And why are the financial numbers the real ...