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Introduction: What Store Design Can Do for You
Chapter 1: Store Layout: Understanding and Influencing How Shoppers Navigate Your Store
Chapter 2: Where Am I? Helping Shopper Orientation in Your Store
Chapter 3: Store Design Factors: Looking Good From Store Front to Store Back
Chapter 4: Visual Merchandising: Capturing Customer Attention
Chapter 5: Store Atmosphere: Communicating Using the Senses
Chapter 6: Experiential Store Design: Make Shopping Memorable and Fun
Chapter 7: A Cookbook for Best Store Design: Seven Recipes
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