A Cookbook for Best Store Design
Sometimes you want quick fixes for specific problems in a store. This is what we try to give you in this chapter. Here we provide you with concise and practical recipes for how to influence shopping behavior through store design and visual merchandising. As with all good recipes, however, feel free to modify where useful, add additional creative ingredients, or discard the recipes altogether—we want our cookbook to suit your specific needs. Bon appétit!
Recipe 1: Shorten Wait-Time Perception
Do you hate waiting? Most consumers do (the authors included). In fact, shoppers frequently mention waiting as their most important complaint about retail stores.1 Furthermore, waiting is an important ...