July 2011
Intermediate to advanced
216 pages
5h 15m
English
Content preview from Store Design and Visual Merchandising
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A Cookbook for Best Store Design
Seven Recipes
Sometimes you want quick fixes for specific problems in a store. This is what we try to give you in this chapter. Here we provide you with concise and practical recipes for how to influence shopping behavior through store design and visual merchandising. As with all good recipes, however, feel free to modify where useful, add additional creative ingredients, or discard the recipes altogether—we want our cookbook to suit your specific needs. Bon appétit!
Recipe 1: Shorten Wait-Time Perception
Do you hate waiting? Most consumers do (the authors included). In fact, shoppers frequently mention waiting as their most important complaint about retail stores.1 Furthermore, waiting is an important ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.