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Store Design and Visual Merchandising by Claus Ebster

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Chapter 6

Experiential Store Design

Make Shopping Memorable and Fun

Let’s start this chapter inside a huge store, much larger than any other store you have ever seen. This store offers over 400 million different products. Books, movies, computers, electronics, toys, tools, furniture, jewelry—you name it, they most likely carry it. This store not only offers an enormous range of products but also is open 24 hours a day, 365 days a year. Further, the prices of most of the products in this store are very competitive, parking is never a problem, and shoppers receive personalized product suggestions based on their previous purchases. If that’s not enough, many of the other shoppers in the store are more than willing to help you choose the items you ...

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