July 2011
Intermediate to advanced
216 pages
5h 15m
English
Content preview from Store Design and Visual Merchandising
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Experiential Store Design
Make Shopping Memorable and Fun
Let’s start this chapter inside a huge store, much larger than any other store you have ever seen. This store offers over 400 million different products. Books, movies, computers, electronics, toys, tools, furniture, jewelry—you name it, they most likely carry it. This store not only offers an enormous range of products but also is open 24 hours a day, 365 days a year. Further, the prices of most of the products in this store are very competitive, parking is never a problem, and shoppers receive personalized product suggestions based on their previous purchases. If that’s not enough, many of the other shoppers in the store are more than willing to help you choose the items you ...
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