December 2018
Intermediate to advanced
178 pages
4h
English
Content preview from Strategic Cost Transformation
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Costs and Profit: What’s in a Name?
I eat meat. This may offend some, but I do. If I offend you by doing so, I apologize. One of my favorite meats is steak. I love steak. Someone mentioning a steak dinner conjures up various images for steak lovers. For some, steak may mean Outback. For others, it may mean Morton’s. Steak from Outback is different from steak served at Morton’s. Not to knock either one, they’re just different. The same word, steak, has two interpretations. Hence, when talking about steak, using the right language and setting the most appropriate context is important. If you ask someone to go have a steak and you take them to the restaurant they were not thinking about, there may be a good amount of surprise, but there ...
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