Business Cash Modeling, Management, and Projection
Execution starts by focusing on cash. Notionally, since cash is the most important factor, all else exists to help us model and understand cash. When I speak to people in finance functions, I am amazed at how difficult two concepts they seem to struggle with are; understanding how much money they’re making and spending, and modeling and projecting cash. Well, perhaps not amazed, but certainly nonplussed by the notion they’re so difficult. There are aspects of cash modeling that are more difficult than others, namely estimating revenues coming in. Timing and amount of revenues projected to come are often difficult for companies in many business industry sectors. Beyond that, it is pretty ...
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