January 2015
Intermediate to advanced
255 pages
7h 20m
English
Content preview from Strategic Management
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Formulating Business Unit Strategy
Business unit strategy involves creating a profitable competitive position for a business within a specific industry or market segment. Sometimes called competitive strategy, its principal focus is on how a firm (or profit center) should compete in a given competitive setting. In contrast, an overarching corporate strategy is concerned with the identification of market arenas where a corporation can compete successfully and how, as a parent company, it can add value to its strategic business units (SBUs).
Deciding how to compete in a specific market is a complex issue for a business. Optimal strategies depend on many factors, including the nature of the industry; the company’s mission, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.