Chapter 9Relevance
Sociologists have declared Millenials the “me” generation, a market segment of one. Shopping experiences are personalized, and consumers, who only decades ago could only order a car in black or black, are in control. The same, however, cannot be said for BI. Some industry experts have referred to the consumerization of IT as a gradual shift from central IT dictating standards to one in which business users make their own choices. The consumerization of IT, for example, has led from IT once dictating BlackBerry as the only supported mobile device, to a policy of Bring Your Own Device (BYOD).
The consumerization of IT and a stronger push toward self-service BI is making BI more relevant to more users. But if BI is to be relevant ...
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