In This Chapter
Social media has changed the way the world communicates, and Facebook is the leader in this form of communication. Facebook can be used for businesses to communicate with prospects; it can also be used to market yourself and your services, and converse with your past clients and sphere of influence along with personal and family uses.
Although Facebook is no doubt an increasingly important part of your life and is here to stay, it can take up larger chunks of your day than you can afford to give it. Allocating the right time, strategies, and communication systems helps you maintain the correct balance between traditional business tactics and new tech-savvy strategies like Facebook.
The efficiency of Facebook in communicating a message to a group of people with a few minutes invested is second to none. While writing this chapter, my daughter Annabelle has been in final rehearsal to dance in The Nutcracker ballet. Between rehearsals that have lasted for months, costume fittings, two dress rehearsals, and three performances, my life is all about Tchaikovsky.
The advantage of Facebook is that my friends and family, many who are long distances away, can experience the annual Nutcracker through posts, pictures, and videos. They are able to offer instant responses and encouragement to Annabelle. This broadens her validation of herself, ...