Superconsumers

index

 

Ackerberg, Jeff, 3

advertising, 32–33

for different consumer segments, 144

for Nacho Cheese, 47

speed of honing your message in, 63–65

superconsumer responsiveness to, 47

targeting to potential superconsumers, 149–152

airline industry, 189–190

alignment. See organizational alignment

Amazon, 153–154

American Girl, 10–11, 75–102

business model innovation at, 98–99

lessons learned from, 99–102

leverage of superconsumers at, 78–79

potential superconsumers of, 142

quests and, 79–83, 95–99

super geos at, 83–99

Anheuser-Busch, 121–125, 129–130

in-house superconsumers at, 190–191

leaning in by, 130–139

Antov, Dimitar, 16

Apple, 90

apps, 61–62

finding superconsumers through, 116–117

gaming, 144, 158–160

The Art of Pricing (Mohammed), 92–94

aspirations, ...