index

 

Ackerberg, Jeff, 3

advertising, 3233

for different consumer segments, 144

for Nacho Cheese, 47

speed of honing your message in, 6365

superconsumer responsiveness to, 47

targeting to potential superconsumers, 149152

airline industry, 189190

alignment. See organizational alignment

Amazon, 153154

American Girl, 1011, 75102

business model innovation at, 9899

lessons learned from, 99102

leverage of superconsumers at, 7879

potential superconsumers of, 142

quests and, 7983, 9599

super geos at, 8399

Anheuser-Busch, 121125, 129130

in-house superconsumers at, 190191

leaning in by, 130139

Antov, Dimitar, 16

Apple, 90

apps, 6162

finding superconsumers through, 116117

gaming, 144, 158160

The Art of Pricing (Mohammed), 9294

aspirations, ...

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