index
Ackerberg, Jeff, 3
for different consumer segments, 144
for Nacho Cheese, 47
speed of honing your message in, 63–65
superconsumer responsiveness to, 47
targeting to potential superconsumers, 149–152
alignment. See organizational alignment
business model innovation at, 98–99
leverage of superconsumers at, 78–79
potential superconsumers of, 142
Anheuser-Busch, 121–125, 129–130
in-house superconsumers at, 190–191
Antov, Dimitar, 16
Apple, 90
finding superconsumers through, 116–117
The Art of Pricing (Mohammed), 92–94
aspirations, ...
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