January 2019
Beginner to intermediate
670 pages
18h 32m
English
This way of communicating recommendations, which advocates a top-down approach, is known as the Pyramid Principle. The Pyramid Principle, designed by Barbara Minto, is one of the best-known concepts in modern executive communication. The main rationale behind this principle is that, when making decisions, people find it easier to focus on a specific course of action or recommendation first, and then consider all the pros and cons of it.
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