，为任何受众提供一张数据表都很容易。但要弄清受众的确切需求，调整表格的输出以突出对受众的关键见解，并利用附加数据提供背景信息，则是另一回事。也许你想传达的关键价值是客户总数。也许是与上个月相比客户数量的变化，或者是与上个月相比客户总数的变化与一年前相同变化的比较（这被称为 delta of a delta）。这三个目标需要不同类型的表格。
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