Search the Web

Do we really need to say that searching is the most common browser activity? How many of you have not gone down the rabbit hole seeking out information about available Airbnb rentals in Palm Springs, only to find yourself heading to Wikipedia to read about the history of Palm Springs and then look up examples of mid-century modern architecture designed by Richard Neutra?

Okay, maybe you didn’t go down this particular route, but anyone reading this book who hasn’t found themselves two hours later wondering how they got from a to z, please email me because I (and everyone else in the connected world) want to know how you either demonstrated such discipline or lacked a shred of curiosity.

Searching is second-nature to anyone who ...

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