November 2014
Intermediate to advanced
240 pages
5h 23m
English
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Contents
Chapter 1: The Congested Online Ecosystem
Chapter 2: Search Engine Marketing
Chapter 3: Auctions and the Development of Paid-Search Advertising
Chapter 5: Display Advertising and the Advent of Ad Networks
Chapter 6: Real-Time Bidding and the Transformation of Online Advertising
Chapter 7: How Real-Time Bidding Works
Chapter 8: Right Media Builds Its Ad Server
Chapter 9: Real-Time Bidding in Action
Chapter 10: The Impact of Data on Digital Advertising
Chapter 11: Data Collection and Its Effect on Privacy
Free Sample Chapter from It’s Not the Size of the Data—It’s How You Use It by Koen Pauwels
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.