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Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO
book

Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO

by Matthew Edgar
February 2023
Beginner to intermediate
155 pages
3h 47m
English
Apress
Content preview from Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
M. EdgarTech SEO Guidehttps://doi.org/10.1007/978-1-4842-9054-5_1

1. Crawling and Indexing

Matthew Edgar1  
(1)
Centennial, CO, USA
 

This chapter covers crawling and indexing. This is where SEO begins. Search engine robots need to crawl a website’s pages to find all the information contained on those pages. Once crawled, robots then process and store the information from the website in the search engine’s index. If robots are unable to crawl or index a website’s pages, the website may not rank in search results. Achieving optimal SEO performance requires understanding how search engine robots work and ensuring that robots are able to crawl and index a website ...

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Publisher Resources

ISBN: 9781484290545Purchase LinkPublisher Website