One of the most common ways of engaging with technical SEO is through an audit. An audit of the technical factors discussed in this book can, if done correctly, offer valuable insight into the various problems and opportunities present on a website. However, many audits end up being ineffective because the audit's focus is too formulaic—the audit becomes more about completing a checklist or reviewing key metrics instead of providing valuable insight.
Technical SEO is less about a checklist of items or certain metrics to review. ...
