This chapter discusses the technical aspects of managing and maintaining a website’s content. Content must be properly structured for robots to understand the information contained within that content. This requires using proper HTML, JavaScript, and CSS code to display and render the content—including images and videos—in a way that robots can crawl it. If there are any issues with the website’s code that disrupt how content, images, or videos are rendered, that can prevent pages from ranking in search results. Even simple mistakes ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
M. EdgarTech SEO Guidehttps://doi.org/10.1007/978-1-4842-9054-5_33. Content Structure
Matthew Edgar1
(1)
Centennial, CO, USA
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