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Text Mining and Analysis by Satish Garla, Murali Pagolu, Goutam Chakraborty

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About This Book

Purpose

Analytics is the key driver of how organizations make business decisions to gain competitive advantage. While the popular press has been abuzz with Big Data, we believe in “it is the analysis, stupid.” Having Big Data means little if that data is not leveraged via analytics to create better value for all stakeholders. One of the primary drivers of Big Data is the advent of social media that has exponentially increased the rate at which textual data is generated on the Internet and the World Wide Web. In addition to data generated via the Internet and the web, organizations have large repositories of textual data collected via forms, reports, customer surveys, voice-of-customers, call-center records and so on. There are ...

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