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Text Mining and Analysis
book

Text Mining and Analysis

by Dr. Goutam Chakraborty, Murali Pagolu, Satish Garla
November 2014
Beginner to intermediate
340 pages
10h 25m
English
SAS Institute
Content preview from Text Mining and Analysis

About This Book

Purpose

Analytics is the key driver of how organizations make business decisions to gain competitive advantage. While the popular press has been abuzz with Big Data, we believe in “it is the analysis, stupid.” Having Big Data means little if that data is not leveraged via analytics to create better value for all stakeholders. One of the primary drivers of Big Data is the advent of social media that has exponentially increased the rate at which textual data is generated on the Internet and the World Wide Web. In addition to data generated via the Internet and the web, organizations have large repositories of textual data collected via forms, reports, customer surveys, voice-of-customers, call-center records and so on. There are ...

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Publisher Resources

ISBN: 9781612907871