Book description
The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business
Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements.
Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.
The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
Table of contents
- Cover
- Introduction: Thank You for Disrupting
-
Part One: Disruptive Company Leadership
- Chapter 1. Steve Jobs: On User Experience, Design and Timelessness
- Chapter 2. Jeff Bezos: On Experimentation and Platforms
- Chapter 3. Herb Kelleher: On Human Resources and Operational Quality
- Chapter 4. Bernard Arnault: On the Management of Creativity and Brand Building
- Chapter 5. Zhang Ruimin: On Decentralization and Customer-Centricity
- Chapter 6. Jack Ma: On Chinese Business Models and Disruptive Management
- Part Two: Disruptive Business Thinking
- Part Three: Disruptive Corporate Culture
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Part Four: Disruptive Brand Building
- Chapter 13. Marc Pritchard: On Transparency, Accountability, and Creativity
- Chapter 14. Brian Chesky: On Brand Building and Disruptive Data
- Chapter 15. Lee Clow: On the Power of Great Advertising
- Chapter 16. Oprah Winfrey: On Building a One-Person Brand
- Chapter 17. Arianna Huffington: On Digital Journalism and Women’s Empowerment
- Part Five: Disruptive Social Purpose
- Conclusion
- Acknowledgments
- Index
- End User License Agreement
Product information
- Title: Thank You For Disrupting
- Author(s):
- Release date: June 2019
- Publisher(s): Wiley
- ISBN: 9781119575658
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