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Thank You For Disrupting
book

Thank You For Disrupting

by Jean-Marie Dru
June 2019
Beginner content levelBeginner
256 pages
4h 47m
English
Wiley
Content preview from Thank You For Disrupting

Index

A

  • Accenture, 15–16, 142
  • Activism, 177–181. See also Corporate social responsibility (CSR); Social purpose
  • Adidas, 140
  • Advertising, 121–122, 133, 140–141, 147. See also Marketing
  • Advertising Age, 128
  • Agon, Jean-Paul, 66
  • Air America, 20
  • Airbnb. See also Chesky, Brian
    • big data used by, 135
    • brand building of, 132–134, 138, 148
    • development of, 62, 131–132
    • and disruption, 73
    • location of, 85
    • online platform of, 14
  • Air Liquide, 127
  • Alibaba, 45–50, 80. See also Ma, Jack
  • Alibaba (Clark), 49
  • Alipay, 5
  • All in one technology, 4–7
  • Alternatives, and era of the and, 63–66
  • Always, 126–127, 136
  • Amazon. See also Bezos, Jeff
    • big data used by, 135
    • customer research at, 12
    • infrastructure of, 79
    • and platform economy, 14–15
    • program creation at, 143
  • Amazon Web Services, 15
  • Anderson, Chris, 102
  • Anti-leaders, 98
  • Apps, development of, 85
  • Apple. See also Jobs, Steve
    • advertising with, 139–140
    • art of reduction at, 7–8
    • and creating markets, 87
    • customer research at, 12
    • design thinking at, 6
    • detail orientation at, 30–31
    • as disruptor, 72
    • and platform economy, 14
    • and science of reciprocal actions, 4–5
    • software/hardware integration at, 64
    • and TBWA\Chiat\Day, 60
  • Aqua, 191
  • Architecture, interior, 111–112
  • Are You Smart Enough to Work at Google? (Poundstone), 96
  • Arianespace, 65
  • Arnault, Bernard, 27–34
    • about, xiii
    • art and commerce by, 28–31
    • and brand building, 31–34
    • and integration, 64
    • and LVMH success, 27–28
  • Art, and commerce, 28–31
  • Art of reduction, 7–8
  • Artzt, Ed, 33
  • Auchan, 11
  • Avamar, 77, 84–85

B

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Publisher Resources

ISBN: 9781119575658Purchase book