PART ONEDISRUPTIVE COMPANY LEADERSHIP
Some of the leaders we discuss here come from the old business world, while others are part of the new landscape. All of them have left a mark that stretches beyond their own industries.
My goal is to recognize really disruptive business philosophies. They come from Steve Jobs, Jeff Bezos, Herb Kelleher, Bernard Arnault, Zhang Ruimin, and Jack Ma. All of them have refused to conform to rigid ways of thinking and acting. They have shown themselves to be free spirits, not limited by conventional thinking and not tolerant of any barrier to their goals. They all have the intrinsic qualities of great leaders: clear vision, technical competence, and the capacity to make quick decisions.
Steve Jobs laid the milestones of what will remain the most disruptive business model of our time. He built an innovative ecosystem and shaped what we have come to know as the New Economy. For many people, Apple's boss embodies the most brilliant and inventive spirit that the world of business has known. It would have been simply impossible to start with someone else.
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