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John Deere: Inclusive Leadership Feeds the World
DON’T CALL JOHN DEERE—THE COMPANY THAT BROUGHT us the iconic bright green and yellow tractors, harvesters, and plows—a farming company.
“We consider ourselves a technology company,” Julian Sanchez, Deere’s Director of Technology Innovation, told Engadget, in an interview conducted at CES, the annual trade show held by the Consumer Technology Association, where the latest in digital is showcased and unveiled.1
Even though the 182-year-old company founded in the American plains did create the first-ever steel plow, Deere’s farming equipment today uses GPS systems, 5G LTE modems, satellite imagery, unmanned aerial equipment, and drones, plus it continually sends data to the cloud to be processed ...
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