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The Age of Agile
book

The Age of Agile

by Stephen Denning, Gary Hamel
February 2018
Intermediate to advanced
336 pages
9h 20m
English
AMACOM
Content preview from The Age of Agile

3.

THE LAW OF THE CUSTOMER

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.

—ARTHUR SCHOPENHAUER1

In 1539, a Polish doctor, economist, mathematician, and part-time astronomer named Nicolaus Copernicus published a paper he had been working on for some years. The paper explained a strange idea: The earth revolves around the sun.2 His idea flew in the face of common sense. Everybody knew from direct evidence of their own eyes that the sun revolves around the earth. Each day, people from their motionless position on the firm solid earth saw the sun rise in the east, travel across the sky, and set in the west. It was obviously so. Copernicus was saying: “Forget ...

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Publisher Resources

ISBN: 9780814439104