NOTES
INTRODUCTION
1. I am indebted to the following formulation by Alan Murray, who wrote: “It is our belief that the world is in the midst of a new industrial revolution, driven by technology that is connecting everyone and everything, everywhere and all the time, in a vast and intelligent network of interactive data that is creating an economic dynamic increasingly characterized by low or zero marginal costs, massive returns to scale and platform economics.” A. Murray, “Six Fundamental Truths About the 21st Century Corporation,” Fortune, October 22, 2015, http://fortune.com/2015/10/22/six-truths-21st-century-corporation/. My book selects elements of this formulation but puts less emphasis on the competitive advantage created by technology ...
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