CHAPTER TEN

DREAMING PROFITABLY AND RESPONSIBLY

Week 10

I want to begin this section of The Stretch by acknowledging that, of course, earning money is extremely important. But I also want you, my Dreamers, to consider the importance of first focusing on the pursuit of your passion and true purpose—then turning that pursuit into a profitable venture.

For the first five years of my career, I prioritized income over everything else, which, as I’ve mentioned, led to great dissatisfaction. I happen to know that it’s not rare for this kind of career start to be followed in time by a corrective “aha!” moment. Countless other Dreamers I’ve interviewed have reported similar awakenings. Lisa Price, CEO Dreamer and founder of Carol’s Daughter, strongly ...

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