August 2005
Intermediate to advanced
208 pages
2h 21m
English
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Appendix . Acknowledgments
A theme of this book is that brands don’t evolve in isolation—they require the talents of many people. Books don’t evolve in isolation, either. THE BRAND GAP is the result of many hours of conversation with people who are impassioned by design and business. The book took two years to research, write, and design; I couldn’t have done it in twenty years without their help.
My litany begins with Michael Nolan of New Riders, who started the ball rolling by believing I could write a book on brand design. He kept the notion alive for a year while I finished other projects, and when I finally got down to work, his support was constant. Thanks also to publisher David Dwyer and associate publisher Stephanie Wall for insisting ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.