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The Brand Gap by Marty Neumeier

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Appendix . Acknowledgments

A theme of this book is that brands don’t evolve in isolation—they require the talents of many people. Books don’t evolve in isolation, either. THE BRAND GAP is the result of many hours of conversation with people who are impassioned by design and business. The book took two years to research, write, and design; I couldn’t have done it in twenty years without their help.

My litany begins with Michael Nolan of New Riders, who started the ball rolling by believing I could write a book on brand design. He kept the notion alive for a year while I finished other projects, and when I finally got down to work, his support was constant. Thanks also to publisher David Dwyer and associate publisher Stephanie Wall for insisting ...

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