O'Reilly logo

The Brand Gap by Marty Neumeier

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Copyright

THE BRAND GAP (REVISED EDITION)

HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN

A WHITEBOARD OVERVIEW BY MARTY NEUMEIER

NEW RIDERS1249 EIGHTH STREETBERKELEY, CA 94710510/524-2178800/283-9444510/524-2221 (FAX)

NEW RIDERS IS AN IMPRINT OF PEACHPIT, A DIVISION OF PEARSON EDUCATION

FIND US ON THE WORLD WIDE WEB AT: www.peachpit.com

TO REPORT ERRORS, PLEASE SEND A NOTE TO

COPYRIGHT © 2006 BY MARTY NEUMEIER

PROJECT EDITOR: BECKY MORGANPRODUCTION EDITOR: LUPE EDGARINDEXER: CHERYL LENSERBOOK DESIGNER: HEATHER MCDONALD

Notice of Rights

ALL RIGHTS RESERVED. NO PART OF THIS BOOK MAY BE REPRODUCED

OR TRANSMITTED IN ANY FORM BY ANY MEANS,

ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE,

WITHOUT THE PRIOR WRITTEN ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required