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The Brand Gap
book

The Brand Gap

by Marty Neumeier
August 2005
Intermediate to advanced
208 pages
2h 21m
English
New Riders
Content preview from The Brand Gap

Copyright

THE BRAND GAP (REVISED EDITION)

HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN

A WHITEBOARD OVERVIEW BY MARTY NEUMEIER

NEW RIDERS1249 EIGHTH STREETBERKELEY, CA 94710510/524-2178800/283-9444510/524-2221 (FAX)

NEW RIDERS IS AN IMPRINT OF PEACHPIT, A DIVISION OF PEARSON EDUCATION

FIND US ON THE WORLD WIDE WEB AT: www.peachpit.com

TO REPORT ERRORS, PLEASE SEND A NOTE TO

COPYRIGHT © 2006 BY MARTY NEUMEIER

PROJECT EDITOR: BECKY MORGANPRODUCTION EDITOR: LUPE EDGARINDEXER: CHERYL LENSERBOOK DESIGNER: HEATHER MCDONALD

Notice of Rights

ALL RIGHTS RESERVED. NO PART OF THIS BOOK MAY BE REPRODUCED

OR TRANSMITTED IN ANY FORM BY ANY MEANS,

ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE,

WITHOUT THE PRIOR WRITTEN ...

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Publisher Resources

ISBN: 0321348109Purchase book