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The Brand Gap by Marty Neumeier

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Appendix . About the Author

About the Author

Marty Neumeier is president of Neutron LLC, a San Francisco-based firm specializing in brand collaboration—the “glue” that holds integrated marketing teams together.

Neumeier began his career as a graphic designer and copywriter in Southern California in the early 1970s, then moved to Northern California in the early 1980s to focus on brand design for technology clients. By the middle 1990s, his firm had developed hundreds of brand icons, retail packages, and other communications for companies such as Apple Computer, Adobe Systems, Netscape Communications, Eastman Kodak, and Hewlett-Packard. During his first 25 years as ...

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