August 2005
Intermediate to advanced
208 pages
2h 21m
English
Content preview from The Brand Gap
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Preface
A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding, of course—arguably the most powerful business tool since the spreadsheet.
In this book I’ve tried to present a 30,000-foot view of brand: what it is (and isn’t), why it works (and doesn’t), and, most importantly, how to bridge the gap between logic and magic to build a sustainable competitive advantage.
While most books on branding present an exhaustive (and sometimes exhausting) array of examples and studies to support their theses, here I’ve taken the opposite tack. By presenting the least amount ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.