The Brand Strategy Canvas: A One-Page Guide for Startups

© Patrick Woods 2020

P. WoodsThe Brand Strategy Canvashttps://doi.org/10.1007/978-1-4842-5159-1_7

7. Creating a Brand Personality

The Process of Bringing Your Brand Strategy to Life

Patrick Woods¹ 

(1)

San Francisco, CA, USA

 

With values in place, we move even closer toward execution. If values are the internal guides of how your brand should interact with the world, your personality helps determine how it’s brought to life.

Personality is a concept something we innately understand. We already say things like, “That was the longest coffee date ever. The dude had zero personality” and “She’s super inspiring with a magnetic personality.” We just get it. And what’s great is that innate understanding translates into brands as well.

In people, personality ...