Contents
One - The Two Keys to Breakthrough Results
Two - First Law: Costs and Prices Always Decline
Three - Second Law: Competitive Position Determines Your Options
Four - Third Law: Customers and Profit Pools Don’t Stand Still
Five - Fourth Law: Simplicity Gets Results
Six - Where You’re Starting From: Diagnosing Your Point of Departure
Seven - Where You’re Going: Mapping Your Point of Arrival and Making a Plan
Appendix 1: Research Methodology
Appendix 3: The Full-Potential Performance-Improvement Diagnostic
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