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The Business Model Navigator, 3rd Edition
book

The Business Model Navigator, 3rd Edition

by Oliver Gassmann, Karolin Frankenberger
April 2025
Intermediate to advanced
250 pages
11h 51m
English
FT Publishing International
Content preview from The Business Model Navigator, 3rd Edition
PART ONE

How to drive business model innovation

The purpose of this text is to introduce you to our methodology – the Business Model Navigator – that will help you innovate your business model in a structured manner. Our research has shown that business model innovation is based on 66 recurring patterns. From being an art, business model innovation has become a science and a craft.

To get to the core of business model innovation right away, Part One highlights the importance of innovating the business model in our ever-changing world ...

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Publisher Resources

ISBN: 9781292748573