1. What is a Business Model and Why Should it be Innovated?The age of business model innovationsThe elements of a business modelThe challenge of business model innovation2. The Business Model NavigatorCreative imitation and the importance of recombinationInitiation: analysing the ecosystemIdeation: generating new ideasIntegration: building business model consistencyImplementation: test and optimiseEmpathisingDriving the transformation: dealing with the people side of business model innovationLearn more about the human side of transformation