Introduction
More than 15 years after we started to explore business model innovation, there is no further need to promote the concept. The Business Model Navigator has been sold worldwide, translated into dozens of languages and – most importantly – been applied successfully in hundreds of companies around the world. The big success of our method and business model patterns motivated us to update and further develop the concept to revolutionise businesses.
Most of the early revolutionary business model innovations (BMIs) have come from the United States, and this does credit to the spirited and enterprising American nature. In recent years, Asian tech companies developed even more business models, e.g. in China. But we have also seen inspiring ...
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