April 2025
Intermediate to advanced
250 pages
11h 51m
English
PART ONE How to drive business model innovation
1What is a Business Model and Why Should it be Innovated?
The age of business model innovations
The elements of a business model
The challenge of business model innovation
Creative imitation and the importance of recombination
Initiation: analysing the ecosystem
Ideation: generating new ideas
Integration: building business model consistency
Implementation: test and optimise
Driving the transformation: dealing with the people side of business model innovation
Learn more about the human side of transformation
PART TWO 66 winning business models – and what they can do for you
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