14.
The First Step, and Final Thoughts
Context marketing as I’ve outlined it in this book is the future of marketing, brands, and your business. But these aren’t simple iterations. The reality is that making any of the changes we’ve explored here will take time and a significant amount of work. Most of all, they’ll require the full support of and buy-in from the executive team, which brings us to the very first step you will need to take: proving to your top executives that contextual marketing is the correct path forward.
Gaining Executive Buy-in
Change isn’t easy, and getting your executive team to give up old methods of driving demand to embrace a radically new one is no small task. Executives are often the hardest to persuade of anyone ...
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