March 2020
Intermediate to advanced
272 pages
6h 29m
English
Content preview from The Context Marketing Revolution
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Notes
Introduction
1. Zack Bloom, “The History of Email,” Cloudflare Blog, September 23, 2017, https://blog.cloudflare.com/the-history-of-email/.
2. Combined total number of businesses surveyed in the Salesforce State of Marketing report from years 2016, 2017, 2018, and 2019.
3. Our research took place over four years, 2014–2018. We used blind studies in which we asked companies dozens of questions about what marketing tools and tactics they used and how well they worked across departments in their organizations.
4. Lori Wizdo, Caroline Roberts, Jacob Milender, Alexander Bullock, and Kara Hatig, “L2RM Practitioners Realize Performance Gains, but Significant Headroom Remains,” https://www.forrester.com/report/L2RM+Practitioners+Realize+Performance+Gains+But+Significant+Headroom+Remains ...
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