May 2012
Beginner
288 pages
7h 26m
English
During the past three years, companies have been overwhelmed with stories relating to the impact of social media and the modern consumer. The same companies have been simultaneously bombarded with new trends and new evolutions. As a result, most companies are now aware of the radical changes that have taken place in our world. At the beginning of 2010, 45 per cent of US marketeers said that social media was their top priority.2 In other words, social media awareness has become a fact. Most companies were already taking necessary corrective action. A recent study conducted in both the United States and the UK showed that only 12 per cent of companies are currently ...
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