May 2012
Beginner
288 pages
7h 26m
English
Content preview from The Conversation Company
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Chapter FourteenStep 2: Choosing and implementing your pilot projects
Three strategic projects of this phase
In this phase, you start with real conversation projects. The proof of the conversation philosophy is to be found in its practical implementation. This is the focus for this phase and we will concentrate on the following three projects:
Project 4: Appoint a conversation manager. Somebody needs to take charge of your change process. This leadership role is the task of the conversation manager. Depending on the size of your company, this person may need to surround himself or herself with a conversation team. In this case, we usually speak of a centre of excellence. This team acts as a facilitator for other staff in the organization. Its ...
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