If you are serious about managing culture in your organization, you face great danger if you do not fully appreciate the extent, depth, and power of culture in all of its manifestations. I have seen over and over again in some fifty years of consulting in this area that we look for simplification, and when someone comes along and offers us an easier way to assess and manage culture, we leap at it, only to discover later that we were dealing with surface phenomena that were not linked to real cultural forces.
Culture is deep, extensive, and stable. It cannot be taken lightly. If you do not manage culture, it will manage you—and you may not even be aware of the extent to which this is happening. ...

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