5. Understanding the Role of Global Operations in the Modern Marketplace

All organizations today operate in a global environment and are affected by global trade. Even the smallest businesses are affected by the global influx of foreign goods and trade regulations. A small tailor in Lincoln, Nebraska, may be sourcing fabric from Hong Kong, or a coffee farmer in South America is selling coffee beans to a global coffee manufacturer. Virtually no company today is unaffected in some way by global trade. Many companies serve multiple global markets with products sourced and produced across many continents. Walmart, the world’s largest retailer, operates 8,500 stores in 15 countries under 55 different names. Other multinational companies such as IBM, ...

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