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The Developer's Code
book

The Developer's Code

by Ka Wai Cheung
February 2012
Beginner to intermediate
250 pages
3h 41m
English
Pragmatic Bookshelf
Content preview from The Developer's Code
Essay 15 The Emotional Value of Launch

In the previous chapter, I talked about launch. In today’s development, launch is just one of many releases in the life span of software. But launch is significant for another reason: a launch date gives a powerful dose of motivation.

Why? Because we know our software is no longer waiting on the sidelines; it is alive and ready and is a huge lift to the ego.

The good feeling that comes from finishing the first phase has a huge implication on how well and efficiently we’ll continue to do our work in the future. Contrast that with the soul-sinking feeling we get from the endless tweaking of software still not deemed ready for prime-time.

Sometimes, though, we’re scared to launch. Launch means that ...

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Publisher Resources

ISBN: 9781941222904Errata