Lessons from the Cooking Industry
Take the cooking industry. Emeril Lagasse, Bobby Flay, Mario Batali, and Gordon Ramsay are exuberant (sometimes annoyingly so) chefs whose passion oozes from their pores. Their passion reaches not just other chefs but the masses. Our (less famous) contemporaries don’t have that same kind of global appeal. There are no programmer celebrities whose reach stretches beyond the engaged eyes of their fellow programmers.
At first, you may think it’s because people generally want to cook more than they want to program. However, I can assure you that while I routinely salivate when a chef prepares a horseradish-crusted salmon with braised greens and smashed new potatoes, I will not be making one for myself anytime ...
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