Unless you’ve been living in a concrete bunker in an undisclosed location for the last 20 years or so, you probably know why you are reading this book. Games are a huge mega business these days, and the industry has been steadily growing over the years. There have been a few major downturns in this roller coaster ride we call gaming, and if you happen to own the original E.T. the Extra-Terrestrial game for the Atari 2600 (you know—the one that single-handedly caused the bottom to fall out of the video game industry in 1982?) then you know what I’m talking about.

The games business as a whole is a dynamic, thriving and turbulent industry to work in. This has been true since its inception. Since so much ...

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