The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success

Book description

I highly recommend that you look at your organization through the lens of The Four Intelligences of the Business Mind. If you do so, your business will improve in unexpected ways." —Mark Waldman, Executive MBA Faculty, Loyola Marymount University

"The Four Intelligences of the Business Mind uses a revolutionary four-quadrant-based approach to teach you how to retrain your brain to optimize and transform your business. Valeh Nazemoff has written an excellent book with a commonsense approach and clear guidance." —Shaun Khalfan, Chief of Cyber Infrastructure, Department of the Navy

A new pragmatic synthesis of organizational psychology, business analytics, and multiple intelligences theory, The Four Intelligences of the Business Mind lays out a scheme of four discrete but interlocking types of intelligence essential to business success. These intelligences are scalable and transferable from the individual leader to the organizational ecosystem. This short book teaches executives first to analyze and train their own brains in these four intelligences; then to transform their organizations by applying their sharpened quadruplex intelligence to their business analyses and decisions; and finally to train and incentivize their companies to map onto a collective organizational scale the mental transformation modeled by the "mastermind" leader.

The four essential business intelligences identified by IT executive and organizational psychologist Valeh Nazemoff are financial intelligence, customer intelligence, data intelligence, and mastermind intelligence. Financial intelligence informs your ability to reinvest and regrow your business boldly but prudently in the light of predictive, risk, and business analytics. Customer intelligence informs your ability to rethink your approaches to attracting and keeping customers using customer, web, mobile, social, big data, and behavioral analytics. Data intelligence informs your ability to reinvent and recreate information in automated graphical representations to enable rapid decision-making using visual, cloud, web, and operational analytics, AI, and distance collaboration platforms. Finally, mastermind intelligence involves your ability through leadership and team exercises to impart to your employees and organization the same transformative honing and integration of business intelligences as you have undergone yourself.

"Practical, relevant, insightful, engaging, and a pleasant read, The Four Intelligences of the Business Mind puts human decision making into a whole new light, revealing practical steps that will allow you to reinvent your business and customer relationships!" —James Brady, PhD, FHIMSS, Chief Information Officer, Kaiser Permanente Orange County

"An invaluable book that shows you how to harness the inevitable transformations in business by understanding your mind better." —Alan Komet, Vice President, Global Sales Operations, FalconStor Software, Inc.

"A must-read book for every business person." —Chuck Corjay, Ret. Chairman, AFCEA International

"Valeh Nazemoff has written an intelligent, thoughtful book full of insight and practical advice. The Four Intelligences of the Business Mind reframes the way our minds work, and in doing so transforms how we drive business forward. This book is a must-read!" —Joe DiStefano, Senior Vice President and Market Executive, Cardinal Bank

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. Foreword
  7. About the Author
  8. About the Technical Reviewer
  9. Acknowledgments
  10. Chapter 1: Your Brain, Mind, and Business Transformation
    1. The Brain and Transformational Intelligence
    2. The Four Essential Transformational Intelligences for Business
    3. Brain and Mind
    4. The Executive Functions of the Brain
    5. Controlled Consciousness
    6. The Business Mind
      1. Purpose and the Business Mind
      2. Purpose and Your Company’s Mission
    7. Controlled Focus
    8. The Four Transformational Intelligences and Change
  11. Chapter 2: Financial Intelligence
    1. Neuroeconomics
      1. Trust, Fear, and Reward
    2. Financial Intelligence
      1. Predictive Intelligence
      2. Risk Intelligence
      3. Business Intelligence
    3. Re-Purpose
    4. Lather, Rinse, Repeat
  12. Chapter 3: Customer Intelligence
    1. Neuromarketing
      1. Instant vs. Delayed Gratification for Customers
      2. Incentivizing Business Partners
    2. Customer Intelligence
      1. Start a Customer Intelligence Group
      2. Attracting Your Ideal Customers
      3. Developing Trust
      4. Where Are Your Ideal Customers?
      5. How Will You Reach Your Ideal Customers?
    3. Habits
    4. Customer Analytics
      1. Behavior and Predictive Analytics
    5. Digital Analytics
      1. Web Analytics
      2. Mobile Analytics
    6. Consensus
  13. Chapter 4: Data Intelligence
    1. The Power of Visual Data
      1. How the Brain Perceives Visual Information
      2. Unified Data Clarity
    2. Data Intelligence
      1. The Six Reporter Questions and the Nine C’s
    3. Step Back
  14. Chapter 5: Mastermind Intelligence
    1. Leading with Innovation
      1. Leveraging Mastermind Practices
      2. Implementing Mastermind Intelligence in Weekly Meetings
    2. Businesswide Mastermind Intelligence Sessions
    3. Opening Mind
      1. Keeping Your List
      2. Activating Potential
      3. Staying Open to Outlying Ideas
      4. Run Meetings with Patience
      5. The Next Step
      6. Fostering a Culture of Innovation
      7. Clear Metrics
  15. Chapter 6: Pattern Recognition
    1. Window of Possibilities
    2. Recognizing Patterns
      1. Unfog the Window of Possibilities That Leads to Transformation
      2. Identify, Observe, Examine, and Assess
      3. Leverage Your Human Assets
      4. Jumping to Conclusions
      5. Focus Requires Balance
    3. Stumbling on Ideas
      1. Small and Manageable
    4. Delta of Possibilities
    5. Advanced Pattern Recognition Techniques
      1. Intelligence Hub
    6. Transformational Strategy
  16. Chapter 7: Strategy Mapping
    1. Strategy Mapping
      1. Ingredients of a Strategy Map
      2. Take Action!
      3. Looking Forward and Backward
    2. The Output of a Strategy Map
      1. Evaluation
      2. Frequently Asked Questions (FAQ)
    3. As You Continue On Your Journey
  17. Index
  18. Other CA Press Titles You Will Find Useful

Product information

  • Title: The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success
  • Author(s): Valeh Nazemoff
  • Release date: November 2014
  • Publisher(s): Apress
  • ISBN: 9781430261643