CHAPTER 7
Strategy Mapping
Integrating the Four Intelligences into Your Business
Strategy is a pattern in a stream of decisions.
–Henry Mintzberg, McGill University
What’s the use of measuring speed if you don’t go in the right direction?
–Jeroen De Flander
I hope at this point in the book your wheels are turning and you’re beginning to ponder the opportunities using the Four Intelligences in your own company. After determining your destination (that is, your strategy), you then need to program the GPS or your navigation system (strategy map) to get there as smoothly as possible.
However, the art of strategy mapping is more than just improving performance; it must involve doing things differently. A well thought-out map empowers many people, ...
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