February 2026
Intermediate to advanced
896 pages
27h 30m
English
The vast majority of companies consider customer service to be an important aspect of their business. When pressed, however, there are many companies that find it difficult to describe exactly what they mean by customer service or provide a precise definition of customer service measures. Also, traditionally, service provision has been based on very broad assumptions of what customers want, rather than taking into account the real requirements of customers or at least customers’ perceptions of what they require.
For any company or organization, it is vital, therefore, to have a clear definition of customer service and to have specific and recognized customer service measures. It is also important ...
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