CHAPTER TWO

Value Networks and the Impetus to Innovate

art From the earliest studies of the problems of innovation, scholars, consultants, and managers have tried to explain why leading firms frequently stumble when confronting technology change. Most explanations either zero in on managerial, organizational, and cultural responses to technological change or focus on the ability of established firms to deal with radically new technology; doing the latter requires a very different set of skills from those that an established firm historically has developed. Both approaches, useful in explaining why some companies stumble in the face of technological ...

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