Part Two
MANAGING DISRUPTIVE TECHNOLOGICAL CHANGE
In the search for reasons why so many strong companies in three very different industries stumbled or failed, the research summarized in the preceding chapters casts doubt on several conventional explanations other researchers have offered. It wasnât the case that the leading companiesâ engineers tended to get stuck in a particular technological paradigm or ignored innovations that were ânot invented here.â The cause of failure could not be solely attributed to established firmsâ inadequate competence in new technological fields or their inability to stay atop their industryâs âtechnological mudslide.â Of course, these problems do afflict some companies. But as a general ...
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