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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton Christensen, Hal Gregersen, Jeff Dyer

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Appendix A

Sample of Innovators Interviewed

 

Interviewees
Name Company Innovative aspect of company*
Nate Alder Klymit Among the first to offer Klymit Kinetic vests and jackets insulated with noble (argon) gases.
Marc Benioff Salesforce.com Among the first to offer online/on-demand CRM/Salesforce Automation Software.
Jeff Bezos Amazon.com Among the first online book retailers; developed online fulfillment capabilities.
Mike Collins Big Idea Group Intermediary between product inventors and innovative product-buying companies/distribution channels.
Scott Cook Intuit Among the first to offer personal finance and tax software Quicken and TurboTax.
Gary Crocker Research Medical Inc. Introduced disposable medical products for beating-heart ...

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